Question-led content
Pages built around what your customers actually ask.
AEO & GEO: Get Found in AI Answers
Help search engines and AI assistants find, understand and quote your business.
Search is turning into answers
More people now get an answer straight from Google’s AI overviews, or from assistants such as ChatGPT, Gemini and Perplexity, without clicking through to a website. Answer engine optimization (AEO) makes your content easy to pick as the direct answer to a question. Generative engine optimization (GEO) improves the chance that AI tools mention or cite your business when they write an answer.
The work is practical: pages that answer real questions clearly, structured data such as FAQ markup, consistent business details across the web, fast crawlable pages, and content that shows real expertise. Nobody can guarantee that an AI assistant will quote a particular business, so we focus on making your business easy to find, read and trust. AEO and GEO build on good SEO.
What we work on
Structured data
FAQ and business markup so machines can read your pages.
Consistent business details
The same name, address and phone number everywhere your business appears.
Technical health
Fast, crawlable, mobile-friendly pages.
Trust signals
Reviews, listings and mentions that show you’re a real, trusted business.
Tracking
Watching how you appear in search results and AI answers.
Frequently asked questions
What are AEO and GEO?
AEO is answer engine optimization: shaping content so search engines can use it as a direct answer. GEO is generative engine optimization: improving the chance that AI tools mention or cite your business in the answers they write.
How are AEO and GEO different from SEO?
SEO aims to rank your pages in a list of search results. AEO aims to be the direct answer, and GEO aims to be mentioned in answers written by AI tools. They share foundations: clear, useful, well-structured content.
Can you guarantee my business will appear in AI answers?
No, and be wary of anyone who does. AI tools change often and choose their own sources. We can improve how findable and trustworthy your business is, and measure the results.
Talk to StarNexus
Tell us what you want to build or send, and we’ll suggest where to start.